• Costs outpacing revenues
The cost of acquiring hotel customers has been increasing ahead of revenue growth. Franchised properties fared worst in the results of a three year study by the Hospitality Asset Managers Association.

Based on results from 104 branded hotels in the US and Canada, the study found properties now control less of their marketing costs. Commissions and brand allocations have grown, while changing channel mix strongly impacts profitability.
Read the full story here:
Share →