• Wyndham aims to unite brands

Wyndham is adding a “by Wyndham” strapline to 12 of its economy and midscale brands. The move aims to strengthen brand awareness and reinforce the group’s loyalty programme.

The group says previous experience making a similar move with its Wingate and Microtel brands improved awareness and relative revpar performance. The move affects more than 7,000 hotels globally.

Read the full story here:

http://www.wyndhamworldwide.com/news-media/press-releases/wyndham-hotel-group-unites-its-family-hotel-brands-under-one-powerful-name

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