The branded budget hotel sector accounts for close to 170,000 rooms in the UK, driven by an ever-growing appetite from both consumers and investors. Owners range from individuals and local authorities to pension funds and developers, catering to guests who want value, location and quality.

Budget need not mean basic and this exciting sector continues to evolve and innovate. The global affordable focused-service segment is crowded with expectations. New brands such as Moxy, Motto, Tru, and Canopy challenging Premier Inn and Travelodge and budget penetration has grown significantly in the UK, but still lags the rates of France and the US, providing opportunities for owners, operators and brands.

This new report brings analysis and insight to one of the sector’s most dynamic segments. It provides readers with some understanding of the history, drivers, challenges, attractive business model – as well as further opportunities to be found developing the new generation of budget products.

Take a look at some sample pages.