• Wyndham aims to unite brands

Wyndham is adding a “by Wyndham” strapline to 12 of its economy and midscale brands. The move aims to strengthen brand awareness and reinforce the group’s loyalty programme.

The group says previous experience making a similar move with its Wingate and Microtel brands improved awareness and relative revpar performance. The move affects more than 7,000 hotels globally.

Read the full story here:


Share →