• Aiden under way

Best Western has revealed it will launch its new Aiden brand in the UK at a site in Runcorn, Cheshire. Investor Shah Capital Trading will convert a former office block in the town, to create the new hotel.

The Aiden and Sadie brands have both been launched as upper midscale and upscale boutique offerings. Best Western says the brands will appeal to owners looking to reposition or rebadge existing hotels.

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