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    Airbnb looks to share shares 

    Airbnb has asked the SEC to allow it to give shares to its hosts, in a move which it said would “increase alignment” between sharing economy businesses and participants, to the benefit of both. The move came as Marriott International extended its own trial in the sharing economy, adding four cities in collaboration with Hostmaker. [...]

    Hyatt takes Two Roads 

    Hyatt Hotels Corporation is to buy Two Roads, its brands and the majority of its management agreements for a base price of USD480m. The acquisition came just over two months after Hyatt announced that it that a takeover for NH Hotels Group had become “impractical”. The deal included Joie de Vivre Hotels, Thompson Hotels, Destination [...]

    NH board objects to Minor bid 

    The board of NH has protested that Minor’s EUR6.3 per share offer for the 53.75% of the capital it does not control was “insufficient”. The Spanish stock market regulator has authorised the bid, which expires on 22 October, with Minor continuing to target a holding of 51% to 55%. Should the Thai-based company acquire more [...]

    Germany bubbles as deals flow 

    Union Investment has forward-funded four developments in Germany, with leases agreed on all projects. Ongoing interest in the German hotel market has meant that forward-funding has grown as investors seek to secure sites and secondary and tertiary destinations have risen in popularity. At Union Invest, the group will see three hotels, to be built in [...]

    Easy looks for balance 

    EasyHotel described a “transformational year” in which it had seen a 42% increase in its portfolio and said that it would look to create a more even balance between the UK and Continental Europe. The results came as InterContinental Hotels Group signed an agreement with GS Star to launch its Avid brand in Europe, with [...]

    Extended stay for more M&A

    The aparthotels and serviced apartment sector was expected to see further M&A activity as operators extended further into Europe. A study from Savills pointed to secondary markets growing in popularity as competition grew. The company forecast that stock levels of the largest operators are set to increase 39.4% before the end of 2022 amounting to [...]

    Airbnb joins distribution ranks 

    The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging the brands, with a number of owners questioning the need for a flag. Jacob Rasin, director of business development, Pandox, said: “I would love [...]

    25hours trials concierge service

    25hours Hotels is trialling a service which sees hotel staff offering service to local residents, not only guests. The offering had echoes of AccorLocal, the service being tested by the 25hours Hotels shareholder and part of efforts to pursue the ‘third vertical’, which sees revenue driving through incremental services. 25hours’ trial was taking place at [...]

    OTAs extend reach 

    The online travel agents were extending their sights from ownership of the guest to ownership of the property, delegates at the Hotel Distribution Event in London heard. While caution was urged in adopting such technology, panelists were in favour of harnessing the budgets of the OTAs and their investment in innovators who could bring improvements [...]

    Online marketing challenge remains complex

    Hotels continue to face massive challenges in getting their distribution right. The OTAs continue to innovate with new tools, in a highly dynamic landscape. Regulators across Europe are ruling against rate parity agreements, leaving third parties to undercut hotel websites, on a regular basis. And delegates at the Hotel Distribution Event heard that the next [...]

    Brands and blockchain drive innovation

    The sector is continuing to see a proliferation of brands, as hotel groups attempt to match changing consumer demands. Technology is impacting at the property level, while delegates at the Hotel Distribution Event also heard how blockchain technology has the potential to drive lower costs throughout both customer acquisition, and real estate management. James Bland [...]

    Franchisors join conversion trend 

    Best Western Hotels & Resorts and Choice Hotels International have both launched new brands, expanding deeper into the midscale and boutique segments. The pair have joined a growing trend in the US, as operators have turned increasingly to conversions as their construction and other costs grow. At Best Western, the company unveiled two boutique conversion [...]