Asia continues to attract interest from economy and budget hotels with home grown brands charging into the market as fast as those from outside the region.
The latest push is by TuneHotels.com, the offshoot of Malaysian budget carrier AirAsia.
Tune is planning to open 7,500 rooms over the next three years, through a mixture of management and franchising. Its first hotel opened in Kuala Lumpur at the end of April.
The company is seeking to raise about RM250m ($73m) from local and overseas investors to finance the growth.
Co-founder and director Dennis Melka said that countries such India, Indonesia and Thailand were being considered. Openings are not limited to destinations served by AirAsia.
Meanwhile, the past week has seen two established international players put their marker down on the continent.
Accor partnered with LaSalle Investment Management to announce the building of a $96m, 538 room Ibis in Singapore. Accor is also to establish its Asia Pacific headquarters in the city state.
And Hilton announced the locations for the first 10 sites for its hotels in its joint venture with DLF. Hilton wants 50 to 75 hotels in India over the next five to seven years.