German hotel operator Motel One Development has found its first partner to take its budget accommodation concept outside of its domestic market. Vienna-based Verkehrsburo Group has formed a JV with Motel One to take the brand
into Central and Eastern Europe.
Verkehrsburo is the parent of 26-strong Austrian chain Trend Hotels, a full-service chain. And Motel One is seeking partners for elsewhere in Europe.
Motel One managing director Philippe Weyland said the aim was to take the brand to locations around the continent. “We want to establish a strong brand,” he said.
Ideal sites are in downtown locations and big enough to accommodate a hotel of 200 to 400 rooms. Both new build and conversions will be considered.
The chain currently has 1,500 room open and 1,900 under construction. It wants to add to this total by taking on 20-year double net leases at locations in city centres.
The company’s philosophy is to offer great design for little money. Public areas, for example, feature Arne Jacobsen chairs but room rates at its Berlin hotels start at just Eu39.
The Motel One brand was created by the Astron chain in 1999. When Spain’s NH Hoteles bought the four-star hotels, Astron’s focus switched to its fledgling budget operation. Two years ago the company was officially renamed Motel One.