• Windowless hotels start wowing

The fledgling budget brand of Stelios Haji-Ioannou, easyHotel, has sold the freehold of the hotel that was its launch prototype to existing easyHotel franchisee Demipower.

The tiny deal, at little more than £3m for the West London property, is not significant in its own right but it lays a benchmark down in the space being pursued not just by easyHotel but by rivals including nitenite and Yotel.

All three brands can be built without windows (in jurisdictions that allow it) and thus lend themselves to development in difficult sites that would be unsuitable for more traditional hotels.

The first nitenite, for example, is tucked beneath a Birmingham office block and Yotel has opened in tricky spots at terminals landside at both Heathrow and Gatwick with an airside property in development at Schipol.

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