Best Western reported a 120% increase on the year in May for sales for its Best Business, which caters for small to medium-sized businesses booking accommodation or meeting rooms.
In total, following the group’s first-ever TV campaign, it said that sales rose by 30% on the year. David Clarke, CEO, said: “The increase in the corporate sales figures are very reassuring as it shows that companies are returning to spending on travel. This shows confidence is returning to the business sector.
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