Geolo Capital, the fund backed by the John A. Pritzker family, has purchased the Custom Hotel in Los Angeles, which is to be managed by Joie de Vivre Hospitality. The purchase is the first from a $150m fund established earlier this year to grow the Joie de Vivre brand.
Currently Joie de Vivre manages 34 hotels, with a target to grow to 50. Formerly the Furama, the LA property opened in 1975 and was relaunched as the Custom in 2007.
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