Hard Rock Cafe International are suing the owners of the Hard Rock Hotel in Las Vegas, and looking to cancel their licensing agreement, citing damage to the brand. They are particularly irked by the venue’s weekly Rehab pool parties, and an associated reality TV series, reports the Las Vegas Sun newspaper.
The brand owners have named both the hotel’s owners and the producer of the Rehab programme in the action. They claim the behaviour shown in the TV programme is at odds with the image of Hard Rock, and has damaged the goodwill of the brand. The Las Vegas hotel is managed by Morgans Hotel Group, who also have a minority ownership interest in the property.
Read the full story here: http://www.lasvegassun.com/news/2010/sep/23/hard-rock-brand-sues-cites-rehab-behavior-las-vega/