• Hilton revises Doubletree brand

Hilton Worldwide is to relaunch its 240-strong Doubletree brand as DoubleTree by Hilton, with a new logo and plans for new guest services.

"The introduction of our new DoubleTree by Hilton global identity communicates, with a new unified worldwide look, the brand’s proud Hilton Worldwide affiliation and acts as a stronger symbol for current and future customers to associate today’s DoubleTree by Hilton with its highly positive brand attributes," said Chris Nassetta, president and CEO for Hilton Worldwide.

See the full release here:
http://www.businesswire.com/news/home/20101013006525/en/DoubleTree-Hilton-Introduces-Global-Brand-Identity

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