• Starwood brings Aloft Hotels to ExCeL London

Aloft Hotels, the brand that features loft-like bedrooms, is to open its first hotel in London’s ExCeL.

The 252-bedroom hotel adjacent to the international exhibition and convention centre in the Docklands is being launched by Starwood Hotels & Resorts Worldwide. It means that, by the end of 2011, six out of the nine brands operated by Starwood worldwide will have a presence in the UK.


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