STR has forecast a 4.3% increase in revpar for the US this year, driven by a 4.4% rise in occupancy to 57.1% and 0.1% fall in rate to $97.74 (£61.19).
For 2011, revpar is expected to rise by 5.3%, with rate seeing 3.9% growth and occupancy up 1.4%. Mark Lomanno, president of STR, said: "We’re still a little bit worried about the ADR part of the equation. The industry is currently facing a lot of challenges, and there are all kinds of pressure on that ADR number: the OTAs, and still rebounding group business to name just two."
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