A group of over 400 hotels and restaurants is considering taking legal action against TripAdvisor over claims of defamatory reviews.
The action is being led by reputation management company KiwkChex, which is proposing bringing a possible "group defamation action". KwikChex co-founder Chris Emmins said: "We will present TripAdvisor with details including some of the worst cases and ask them to make corrections. They will be given seven days to respond."
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