US hotels saw a 2.8% year-on-year increase in rate to $96.64 in January, according to data from STR.
Occupancy was up 5.8% to 47.7%, with revpar rising by 8.7% to finish at $46.10. "The US hotel industry’s march toward a full recovery continued during January," said Mark Lomanno, CEO at STR. "Demand remained strong, while room-rate growth edged slightly higher. The top end of the market continues to outpace the moderately priced hotel offerings. We expect this trend to continue for the next several months."
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