The US hotel industry ended 2010 with rates down 0.1% to $98.08, according to data compiled by STR.
Occupancy increased by 5.7% to 57.6%, with revpar up 5.5% to $56.47. "2010 will be known as the year of demand recovery," said Mark Lomanno, STR’s CEO. "However, for myriad reasons including but not limited to historically low occupancies, late booking patterns and the sluggish return of group business, room rate acceleration did not follow the influx of guests. We look to see this change dramatically in 2011, especially during the second half of the year."
See the full report here: