• Virgin plans hotel chain

Entrepreneur Richard Branson’s Virgin group has declared its intention to get into the hotel sector. The company broke the news at the Lodging Conference in Phoenix, and has launched a dedicated Virgin Hotels website.

Virgin is looking to start in North America before going global, and aiming at a four star offering in units of 150 to 400 rooms with a target of "up to $500 million in properties" over the next three years. Marketing will integrate with Virgin’s airline and loyalty programmes.

Read the full story here: http://www.virginhotels.com

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