• Online failure

The travel sector is failing to inspire consumers to book online. Customers want travel brands to up their game and provide clearer information online that is easier to navigate, according to research by Yahoo, reported by Travelmole.

Companies fail to sell destinations, leaving consumers to migrate elsewhere to find information, and typically buyers will visit 18 sites when booking a holiday. Photos and online recommendations remain powerful tools for promoting options.
Read the full story here:
http://www.travelmole.com/news_feature.php?news_id=2009239&c=setreg&region=2

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