• Apartments in demand

London’s serviced apartment market has seen a surge in developer and investor interest since the 2012 Olympics. Occupancy is around 85%, ahead of the capital’s hotels at 81%, report Jones Lang LaSalle.

The market is one of the smallest internationally, so development is the primary way for investors to get into the sector. Recent deals have included a Singapore investor buying Staybridge Suites in Stratford, and the Grand Plaza serviced apartments in Bayswater selling for GBP98m, representing a yield of 5.5%.

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