Travelodge is planning a spring brand refresh, backed by a GBP10m advertising campaign. The relaunch comes as the budget chain is enjoying a 15% uplift in sales, reports the Telegraph.
Taj London launch
Indian hotel group Taj is to launch under its own brand in London. The company is this week rebranding the St James’s Court hotel and adjacent suites in Victoria under the Taj banner, replacing Crowne Plaza.
Luxury hotelier Four Seasons is planning further expansion in Brazil. Sites in Rio de Janeiro, Brasilia and São Paulo are under negotiation, reports Bloomberg.
Seoul quartet for Accor
Accor has signed to develop a complex of four hotels in the South Korean capital, Seoul. An Ibis Styles, Novotel, Suite Novotel and Grand Mercure will deliver 2,000 rooms to the market, opening in 2017.
Dubai developer Nakheel will start work on four new hotels this year, as it makes a return to development. The company is repaying debt ahead of schedule thanks to rebounding property values, reports Reuters.