• Travelodge relaunch

Travelodge is planning a spring brand refresh, backed by a GBP10m advertising campaign. The relaunch comes as the budget chain is enjoying a 15% uplift in sales, reports the Telegraph.

The group is half way through a refit of its 35,000 room portfolio and will add 14 hotels this year. It has been winning corporate business and now counts the UK government as its largest customer.
Read the full story here:
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/10551153/Travelodge-checks-in-for-10m-relaunch.html

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