• Travelodge relaunch

Travelodge is planning a spring brand refresh, backed by a GBP10m advertising campaign. The relaunch comes as the budget chain is enjoying a 15% uplift in sales, reports the Telegraph.

The group is half way through a refit of its 35,000 room portfolio and will add 14 hotels this year. It has been winning corporate business and now counts the UK government as its largest customer.
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