• Apartment clarity

Serviced apartment specialist BridgeStreet has unveiled a rebrand with the new name BridgeStreet Global Hospitality. The move aims to tackle recent suggestions the sector displays a lack of consistency.

BridgeStreet has arranged its market offerings under six serviced apartment brands, giving customers pricepoint clarity. The new family ranges from Exclusive, offering six star service, to the budget Studyo, which has a two star ranking.
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