• Mobile opportunity missed

One third of UK hotels and b&bs have made their websites mobile friendly, while just 13% have a special iPad version of their sites. With 87% of smartphone owners now using their devices to search, poorly designed sites leave businesses missing out, warns Hibu.

The consultant says that modifying websites to make them mobile friendly need not be complex or expensive. The hotel sector came out second best in the survey, conducted across ten business sectors.
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