• Wellness for Westin

Starwood has launched a USD15m campaign to underline the wellness credentials of its Westin brand. A year-long initiative will include spa treatments and guided jogging from hotels.

The campaign is being handled with partner Headspace, which offers wellness and meditation services. The brand has established a Well-being Council, which will have additional members appointed through the year.
Read the full story here:
http://starwood.q4web.com/investor-relations/news/news-release-details/2014/Westin-Hotels-Invites-Travelers-to-Discover-a-World-of-Well-Being-with-Launch-of-Multi-Million-Dollar-Campaign/default.aspx?print=1

Share →