• Preferred loyalty delivers

Preferred Hotel Group increased reservations by 19% in the first quarter. Its new iPrefer loyalty programme generated a 52% increase in enrollments with members spending an average USD110 more per booking, compared to regular guests.

Preferred added 29 independent hotels to its grouping during the quarter, across 15 countries. The brand now provides a marketing platform for more than 650 hotels worldwide.
Read the full story here:
http://preferredhotelgroup.com/press/preferred-hotel-group-announces-q12014-results

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