• Choice trials Tripadvisor booking

Choice Hotels is the first hotel company to test out a new Tripadvisor facility that lets customers book directly through the Tripadvisor site. The Instant Booking feature allows reservations to be made without leaving the Tripadvisor app or mobile site.

The facility cuts out a step, as previously, customers would have been redirected to the Choice site to complete a booking. The service is initially being made available in the USA.
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