• Travelodge promo blitz

Travelodge has launched a GBP25m advertising campaign, its biggest to date. The campaign starting this weekend will cover TV, press, outdoor and digital and promotes the company’s improved rooms following its modernisation programme.

The advertising encourages its audience to get out and explore Britain – staying at one of the brand’s more than 500 hotels along the way. Travelodge has also recently cut the costs of using the internet at its hotels.

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