• Disrupters make progress

A new wave of online innovators is pushing to ensure fewer travellers pay rack rate for hotel rooms. Stayful, HotelTonight, TripBAM and Yapta are all new market entries looking for smarter ways to sell discounted inventory, reports the Wall Street Journal.

Some now allow rebooking or cancellation, if prices move down after a booking. Brands are caught between protecting brand values and rates, and seeking incremental occupancy.
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