• Melia rebrands holidays
Melia has unveiled four new sub-brands for 70 hotels under its Sol holiday brand. Sol Hotels, Sol Katmandu, Sol House and Sol Beach House are all designed to appeal to different segments of the leisure market. 

The concepts are aimed to increase the portfolio’s attractiveness and competitiveness, incorporating greater personalisation and new technologies. Sol House is aimed at millennials, while Sol Beach House presents an adult-oriented, hippie-chic style.
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