Jumeirah has announced a new lifestyle hotel brand, Venu, with the first of the new hotels to appear on Dubai’s Bluewaters Island. A new hire has been appointed to roll it out internationally.
But for those long in the business, it may be more deja vu than hello new. Venu was previously launched during the first half of 2010, when it was unveiled as a “contemporary lifestyle” brand. Two deals were announced, for properties in Pudong and Baku, before the company reacted to tough market conditions in May 2011, cancelling projects and announcing Venu was on hold – as were several other planned hotel developments. Here’s to hoping that Venu sees the light of day, second time around.