• Best Western modernises

Best Western International is launching a new boutique brand, and a further subdivision of its main hotel offerings. Vib will feature small rooms and larger common areas, while the BW Premier Collection will feature higher end hotels in primary markets.

Both offerings will be rolled out globally, with Vib likely to suit urban markets. BW Premier Collection hotels will not be part of the official Best Western membership but will participate in listings and the rewards scheme.
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