• BW signs first Premier

Hotel marketing platform Best Western has signed its first independent hotel to its superior sub brand, BW Premier Collection. The Hotel Master Johan in Malmo, Sweden will keep its own name but use Best Western’s distribution system.

The 68 room boutique hotel has been renovated in a classic Nordic style. Best Western expects its new superior bracket to appeal to upscale and luxury hotels in destination markets. 
Read the full story here:
http://www.prweb.com/releases/2014/12/prweb12363108.htm
 
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