• Virgin’s female pitch

Virgin boss Richard Branson says his new hotel brand will be the only one catering specifically for female business travellers. After many delays, the group opens its first Virgin branded hotel in Chicago this month, reports the Wall Street Journal.

Hotel rooms have an additional door closing off the bed area from the hall and dressing area, to improve security and privacy. Launched in 2010, the brand promised its first hotel within 18 months and up to two dozen open within seven years.

Read the full story here:

http://www.wsj.com/articles/richard-branson-pitches-virgin-hotels-as-female-friendly-1421172134?KEYWORDS=hotel

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