Dubai developer Emaar has unveiled a new mid-market hotel brand, Rove. The first 420 room hotel, Rove Za’abeel, is already under construction for a 2015 opening, with 10 planned in Dubai.
Rove is designed to appeal to the young, and young at heart, international traveller. Bedrooms will be 26 sq metres, with close to half of them offering an interconnected option to suit families.
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