Starwood has signed to convert the Grand Hotel Esplanade in Berlin to its Sheraton format. A franchise agreement with Esplanade Operation, Host Hotels’ European joint venture, will see the 394 room property undergo a soft conversion over coming months.
The hotel will continue to be operated by incumbent management company EVENT Hotel Group, which has a minority stake in the building. The hotel joins 26 Starwood hotels in Germany, running under six brands.
Read the full story here: