Hyatt has launched Hyatt Centric, a full service lifestyle brand and its sixth since 2006. The group has promised to deliver more than 15 properties under the new flag this summer, a mix of pipeline and conversion properties.
The brand is designed to appeal to a group Hyatt has called Modern Explorers, who view their hotel as the hub of their experience. Among initial locations promised are New York, Paris, Atlanta, Chicago and Miami.
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