• Hyatt launches new brand

Hyatt has launched Hyatt Centric, a full service lifestyle brand and its sixth since 2006. The group has promised to deliver more than 15 properties under the new flag this summer, a mix of pipeline and conversion properties.

The brand is designed to appeal to a group Hyatt has called Modern Explorers, who view their hotel as the hub of their experience. Among initial locations promised are New York, Paris, Atlanta, Chicago and Miami.

Read the full story here:

http://newsroom.hyatt.com/012715Hyatt-Introduces-Hyatt-Centric#Closed

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