There are growing signs of convergence in tourist accommodation. Airbnb increasingly mirrors the operational model of professionally managed accommodation providers through offering tailored services, distinguishing between different grades of lodging, providing guarantees on its listings’ quality, as well as progressively eliminating private individual amateurs from the supply chain. Meanwhile, the big hotel chains have responded to the challenge of the ‘sharing economy’ by acquiring operators in the sector or through issuing new brands and concepts which attempt to appeal to the supposed tastes of millennial customers through offering ‘local’ experiences to guests.
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