• VisitBritain, AA revise standards 

VisitBritain and the AA have agreed common updated standards for hotels which focus on the quality of experiences with less emphasis on the provision of facilities.

AA Hotel & Hospitality Services managing director Simon Numphud said:“We have seen a growing diversity of accommodation combined by increasing customer expectations. It was important that the quality standards were fully updated to reflect the changing landscape of both the quality of accommodation and the customer experience.”

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