About Us
Introducing HIDE
HIDE consolidates three events held prior to Covid lockdowns and adds in extra elements to create a new conference purpose-built to deliver insight and inspiration. Behind HIDE is Hotel Analyst, the news analysis service that for over 20 years has been the leading news resource for the hospitality investment sector.
HIDE will cover real estate, building on the learnings from the Hotel Alternatives Event; it will cover operations, amalgamating the Hotel Operations Conference; and it will cover technology, featuring aspects of the Hotel Distribution Event but also on-property technology too. The recently enhanced relationship with Sleeper Media, the foremost global hospitality design and architecture journal and events business, will also enable HIDE to deliver best in class discussions on lifestyle and luxury. And, of course, design and architecture too.
Key features of HIDE All plenary Five networking opportunities – breakfast, morning break, lunch, afternoon break and cocktails Will feature more than 50 speakers from all aspects of hotel development – design, technology and distribution, brand companies, operations and real estate investment Purpose-built auditorium (Shaw Theatre) to ensure excellent session experience for attendees and hotel facilities (Pullman London St Pancras) for enhanced networking Journalistic and education focused programming that delivers meaning and value to attendees The Hotel Industry Development Event is for professionals wanting to maximise business opportunities from the growing hotel industry.
The conference will bring together all those involved in the ecosystem of generating investment returns from hotels. Investors, operators, brand companies, technology solution providers and advisers will attend to network and learn.
What makes HIDE different?
The hotel industry has three key pillars of value creation: real estate, operations and brand.
Participants in one or more of these pillars must work together to generate optimum returns. HIDE will be a bridge to understanding the most effective approaches. “The brick, brawn and brain divide within the hotel industry is a useful way to bring management focus. But none can succeed in isolation,” says Andrew Sangster, founder of HIDE.
HIDE’s curated audience of investors will hear from brand companies, third-party operators, technology vendors focused on distribution and / or on-property solutions, and designers. In addition, the best advisers on property, corporate finance, law and talent management will be in the room.
“We have built our reputation on delivering conference programming that has meaning and purpose.”
With HIDE we will call on our decades of experience to produce a best-in-class agenda,” says Andrew Sangster, founder of HIDE. HIDE offers Density of the right people, based on previous Hotel Analyst events there will be a clear majority of C-suite and director level individuals most of whom will be either investors or operators High visibility for sponsor partners both on stage and within the networking room, not just a logo among dozens of your industry rivals Unique and highly regarded content that delivers meaning for attendees.
