This report investigates the impact that emerging markets will have on the hospitality industry, covering ten countries in detail.
Emerging markets are changing the face of the hospitality industry, not only in terms of new places to visit and develop hotels, but also as potential source markets of new guests. It is not only countries such as Brazil, Russia, India and China (the BRICs) that are set to bring about changes but also many other major but until now largely ignored countries.
With GDPs forecast to grow at a rate above that of their Western counterparts, the emerging markets are set to see changes for their people, not least in lifting many out of poverty and into the realms of the middle class. This will in turn bring a whole new set of travellers to the hotel industry to experience their products not only on an international level but at a domestic one.
With regards to hotel development, these countries are providing major international hotel groups with huge opportunities for expanding their portfolios and increasing brand recognition.
This report investigates the impact that emerging markets will have on the hospitality industry, covering ten countries in detail. It:
• Reviews the importance of these emerging markets as potential source markets.
• Analyses their main features, such as GDP growth, demographic changes and changes in consumer behaviour.
• Looks at emerging markets as potential tourism destinations and what hotel development is underway.
• Details what the key players are doing where.
There are individual country profiles which look into these emerging markets in greater depth, discussing economy, inbound tourism characteristics, domestic tourism and outbound travel patterns. The profiles investigate the hotel market in each market in terms of hotel supply, key operators and future supply.
This comprehensive report of over 130 pages details the facts and offers the insight to give anyone involved in hospitality industry business planning the necessary knowledge to enable their business to exploit the huge opportunity presented by emerging markets.