The newly updated Global Hotel Perspectives 2014 is a must-have for anyone interested in today’s fast-moving hospitality industry, providing up-to-date analysis on the key trends and issues.

The newly updated Global Hotel Perspectives 2014 is a must-have for anyone interested in today’s fast-moving hospitality industry, providing up-to-date analysis on the key trends and issues. From hotel group to investment banker, from property developer to hotel supplier, those with a stake in this ever-changing sector cannot afford to miss the insights in this report if they want to make informed judgments on their business decisions. Global Hotel Perspectives 2014 includes a comprehensive breakdown of the global hotel industry – size, branding, performance, drivers of growth and structure. It also covers strategic issues such as ownership of assets, operating structures, hotel investment, development strategies of the global players, corporate responsibility and technology, as well as the ‘people aspect’ of the industry. Of major interest are the 20 unique in-depth profiles of the leading global hotel groups. Each details company strategies on ownership, branding, growth, sales and marketing, and corporate responsibility. A new feature of this edition is its Industry Insights. Commentary on the key trends and events of the hotel industry is provided by the experienced team of journalists from Hotel Analyst. Global Hotel Perspectives 2014 is essential reading for those who need to know. GLOBAL HOTEL PERSPECTIVES 2014 CHAPTER ONE: INTRODUCTION 1.1 OBJECTIVES 1.2 STRUCTURE CHAPTER TWO: OVERVIEW OF THE GLOBAL HOTEL INDUSTRY 2.1 DEFINITION 2.2 SIZE 2.3 GLOBAL TOURISM 2.4 BRANDED HOTEL SUPPLY 2.5 GLOBAL HOTEL PERFORMANCE 2.6 DRIVERS OF DEMAND 2.7 STRUCTURE OF THE INDUSTRY 2.7.1 Ownership 2.7.2 Leases 2.7.3 Management Contracts 2.7.4 Franchise Contracts 2.7.5 Joint Ventures CHAPTER THREE: CURRENT OWNERSHIP TRENDS 3.1 MOVE FROM OWNERSHIP MODEL TO ASSET LIGHT 3.2 MOVE TO FRANCHISING AND MANAGEMENT CONTRACTS CHAPTER FOUR: HOTEL OWNERSHIP 4.1 BACKGROUND 4.2 KEY TRENDS IN INVESMENT 4.3 INVESTMENT OUTLOOK 4.4 RETURN ON INVESTMENT 4.5 MAIN TYPES OF HOTEL INVESTORS 4.5.1 Private Equity 4.5.2 Specialist Hotels Investment Companies 4.5.3 REITS 4.5.4 Institutional Investors 4.5.5 Strategic Partnership Hotel Ownership CHAPTER FIVE: BRANDS 5.1 DEFINITION 5.2 BRAND STRATEGIES 5.2.1 Refurbishments 5.2.2 Rebrands 5.2.3 Introduction of new brands 5.2.4 Using the Halo Effect 5.2.5 Luxury brands 5.2.6 Soft branding CHAPTER SIX: DEVELOPMENT STRATEGIES 6.1 COMPANY PIPELINES 6.2 REGIONAL DEVELOPMENT 6.2.1 US 6.2.2 The Americas 6.2.3 Europe 6.2.4 Asia Pacific 6.2.5 Middle East & Africa 6.3 Luxury hotel development CHAPTER SEVEN: PEOPLE 7.1 CONSUMERS 7.1.1 New middle classes from emerging markets 7.1.2 Millennials 7.1.3 Other classifications 7.2 EMPLOYEES 7.2.1 Establishment of Academies 7.2.2 Recruitment and Social Media 7.2.3 Ageing workforce CHAPTER EIGHT: TECHNOLOGY AND INNOVATION 8.1 INTRODUCTION 8.2 MOBILE 8.2.1 Ownership and Booking Patterns 8.2.2 Booking patterns 8.2.3 Mobile websites 8.2.4 Mobile Apps 8.2.5 ‘App’tivity among the major hotel chains 8.3 ONLINE BOOKINGS 8.4 USE OF OTAS 8.5 SOCIAL MEDIA 8.5.1 The main media 8.5.2 Industry thinking on social media 8.6 HOTEL GUEST REVIEWS 8.7 PRODUCT INNOVATIONS CHAPTER NINE: CORPORATE SOCIAL RESPONSIBILITY 9.1 INTRODUCTION 9.2 SHARED VALUE 9.3 EXAMPLES OF CORPORATE RESPONSIBILITY CHAPTER TEN: 2014 AND BEYOND – AT A GLANCE CHAPTER ELEVEN: PROFILES INTERCONTINENTAL HOTELS GROUP MARRIOTT INTERNATIONAL HILTON WORLDWIDE WYNDHAM HOTEL GROUP CHOICE HOTELS INTERNATIONAL ACCOR SA STARWOOD HOTELS & RESORTS BEST WESTERN INTERNATIONAL JIN JIANG HOME INNS MAGNUSON HOTELS CARLSON REZIDOR HOTEL GROUP HYATT HOTELS CORPORATION PLATENO HOTELS GROUP WESTMONT HOSPITALITY CHINA LODGING GROUP G6 HOSPITALITY GREENTREE INNS HOTEL MANAGEMENT GROUP MELIA HOTELS INTERNATIONAL LOUVRE HOTELS GROUP