The newly updated Global Hotel Perspectives 2015 is a must-have for anyone interested in today’s fast-moving hospitality industry, providing up-to-date analysis on the key trends and issues.

From hotel group to investment banker, from property developer to hotel supplier, those with a stake in this ever-changing sector cannot afford to miss the insights in this report if they want to make informed judgments on their business decisions.

Global Hotel Perspectives 2015 includes a comprehensive breakdown of the global hotel industry – size, branding, performance, drivers of growth and structure.

It also covers strategic issues such as ownership of assets, operating structures, hotel investment, development strategies of the global players, corporate responsibility and technology, as well as the ‘people aspect’ of the industry.

Of major interest are the 20 unique in-depth profiles of the leading global hotel groups. Each details company strategies on ownership, branding, growth, sales and marketing, and corporate responsibility.

A unique feature of this report is its Industry Insights. Commentary on the key trends and events of the hotel industry is provided by the experienced team of journalists from Hotel Analyst.

Global Hotel Perspectives 2015 is essential reading for those who need to know.

ghp 2015 samples (2) Take a look at some sample pages