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The newly-updated The Global Hotel Report 2018 is a must-have for anyone interested in today’s fast-moving hospitality industry, providing up-to-date analysis on the key trends and issues. From hotel group to investment banker, from property developer to hotel supplier, those with a stake in this ever-changing sector cannot afford to miss the insights in this report if they want to make informed judgments on their business decisions.
The Global Hotel Report 2018 includes a comprehensive breakdown of the global hotel industry – size, branding, performance, drivers of growth and structure. This year’s edition addresses the changing role of the owner in the sector; as the operators drive the growth in franchises, so owners are looking more towards the management of their properties, driving growth in third-party management companies. Platforms such as Airbnb have also been having an impact on the sector, with new brands offering more flexible accommodation being launched, as well as improvements to loyalty programmes as operators look to keep customers within their ever-growing portfolios of brands,
The Report also covers the rise of the institutional investors and looks forward to the investment environment over the next year, with politics in the US and UK having an influence on performance. Of major interest are the 20 unique in-depth profiles of the leading global hotel groups. Each details company strategies on ownership, branding, growth, sales and marketing, and corporate responsibility.
A unique feature of this report is its Industry Insights. Commentary on the key trends and events of the hotel industry from the year is provided by the experienced team of journalists from Hotel Analyst.
The Global Hotel Report 2018 is essential reading for those who need to know.